Automotive Sales Training

Guiding your customers through the sales process is an important management task.

There are multiple communication trust points the customer will go through and at each and every point you must be the best you can be. Giving your customers a positive, friendly, engaging and enjoyable experience. Being Authentic and Empathic at all times.

Within our Sales Academy modules we offer a blend of learning, we deliver sales training and coaching on:

Telephone Skills – Inbound and Outbound Conversations

Online Skills – Email and Live Chat Conversations

Showroom Skills – Face to Face Conversations

Digital Skills – Online Conversations To Purchase

Video Skills – Sending Professional Videos

Today’s consumer wants to be in control. Balancing your communication skills to match those of your customer is key to unlocking and creating a strong long term relationship. Treating customers fairly is only a small part of the sales process.

The language, tone of voice, and rapport between an advisor and a client are all important factors in determining the outcome of a call, chat, or visit, whether it’s related to purchasing a vehicle, accessories, or added-value products.

These factors can impact the customer’s decision-making process and ultimately affect the success of the sale. It’s important for advisors to use language and tone that is clear, professional, and customer-focused in order to build trust and establish a positive relationship with the client. This can help improve the chances of a successful outcome for the business.

Well since the training I have made 9 appointments so something must be working. I was really struggling before and I feel so much more confident. I think it knocks you when people don’t want to book and others are making more, so positive pants are back on and pulled up passed my belly button! I am just sounding more confident and saying to myself “TODAY IS GOING TO BE A GOOD DAY”. We can do this guys!!!

Laurie Young Loyalty Executive

Extremely useful and informative. Very well well presented. Being kept engaged and involved throughout. Trainer was 5*

Ben Hayward Sales Advisor

Very thorough and informative about alternative methods and outlooks. Really engaging training session with no stone left unturned. The positivity and science behind each method

Hannah Sales Advisor

Had a customer who opened the call stating the catchphrase "show me the money" thinking I was calling from a radio station and he had won thousands of pounds. Although the customer was really disappointed at not winning any money, I made a light hearted joke and managed to book him in for an appointment, sometimes a little joke and some fun with the customer can get you an appointment.

Yilmaz Mahmut Loyalty Executive

Very helpful, refreshing why the sales process is so important as its been over a year since I last attended Martec. Its easy to pick up bad habits.

Tony Okoromadu Sales Advisor

Great personality and willing to answer any questions and queries. Having not been in this industry before, I found the whole experience very worthwhile.

James Forte Sales Advisor

The whole experience was great and knowledgeable. Could not have asked for a better trainer in Neil and Stuart. I hope to regularly keep in contact as it has been amazing.

Hamzah Naseem Sales Advisor

Was a great, engaging course with loads of helpful advice and beneficial information. Stuart's a fab teacher who knows his stuff

Craig Nelson Sales Advisor

The session was great, with a great bunch of people and the way it is all presented is clear and easy to understand.

Imtiyaz Rahman Sales Advisor

Find the right services for your needs

Dealership Academy Training

Automotive Management Training

Automotive Personal Development Programme

Automotive Sales Training

Automotive Service Training

Automotive Telephone Training

Automotive Virtual Training & Coaching

Talk with an Automotive Sales Training specialist

Contact our team today to find out more.

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