Automotive Analytics & Tracking
i-ENQUIRYSUCCESS™
i-EnquirySuccess™ is a new refreshed version of our EnquirySuccess™ analytical platform. That provides intelligence on how your sales and aftersales teams are handling telephone calls, responding to online or email enquiries, and presenting authentic professional video messages.
The platform provides detailed analysis on all communication channels and breaks down each enquiry into an easy-to-understand set of ‘trust points’. This allows you to review, coach and critique each person in your business effectively and positively.
The platform uses real customer conversations and videos, to impact learning and help improve your teams. Reporting by site, division and groups on the skills, techniques, and behaviours. Using the fact based evidence to drive performance across your business sector, will improve the business confidence, add more value and enhance the customer experience. We utilise AI data driven insights, to help speed up the sourcing of the right calls, speedy and effective.
NEW i-ES Benefits:
- New look and feel
- Now featuring Artificial Intelligence (AI Data Driven Insights)
- Simple, faster & better overall user experience
- Bringing all the data you need to the landing page
- Intuitive design ensures teams can adopt the platform quickly
- Reduces the learning curve, improving productivity from day one
Enquiry tracking widgets to reduce missed opportunities
Introducing the NEW Friction Widget on i-EnquirySuccess™
Our NEW Friction Widget uses Artificial Intelligence to analyse call data that traditionally goes unnoticed.
It identifies key points of “friction” in customer interactions, such as:
- Hang-Ups: Highlighting calls end abruptly, signaling dissatisfaction or frustration
- Periods of Silence: Detecting awkward or extended pauses that may indicate confusion or dissatisfaction
- Excessive Wait Times: Pinpointing delays that frustrate customers and impact their experience
- This powerful tool is designed to uncover bottlenecks in the customer journey
By addressing these friction points, dealerships can:
- Improve overall customer experience
- Enhance call handling processes
- Boost lead conversion rates by eliminating barriers to engagement
The Friction Widget transforms overlooked data into insights, powering sales & aftersales teams to deliver smoother, more satisfying customer interactions.
Introducing the NEW Comparison Widget on i-EnquirySuccess™
The NEW Comparison Widget brings valuable, data-driven insights directly to the landing page of EnquirySuccess™. This dynamic bar graph provides a clear comparison of:
- Your Dealership’s Success Rate: Track your performance at a glance
- Dealer Group Average: See how you measure up against peers within your group
- Martec Average: Gain insights based on exclusive data from Martec’s extensive network
This widget empowers businesses to:
- Quickly identify strengths and areas for improvement
By presenting this critical information in a visual, easy-to-read format, the Comparison Widget ensures your team stays focused on achieving and exceeding their goals.
Introducing the Progress Widget on i-EnquirySuccess™
The NEW Progress Widget provides a line graph that tracks your site’s success rate over time, offering a clear visual representation of your performance trends.
With this powerful tool, businesses can:
- Monitor Progress: See how your success rate evolves over days, weeks, or months.
- Identify Patterns: Spot upward trends to celebrate achievements or pinpoint dips that need attention
- Set and Measure Goals: Align team efforts by tracking progress toward performance targets
- Stay Data-Driven: Make informed decisions with historical data at your fingertips
The Progress Widget brings clarity and focus to your landing page, helping your team stay motivated and results-oriented.
