Automotive Sales Training

Guiding your customers through the sales process is a critical management task.

There are multiple trust points throughout the customer journey, and at each one, it’s essential that you and your team deliver your best. Every interaction should provide your customers with a positive, friendly, and engaging experience, ensuring they feel valued and understood.

By being authentic and empathetic at all times, you build trust and create an environment where your customers feel comfortable, heard, and confident in their decision-making.

Within our Sales Academy modules we offer a blend of learning, we deliver sales training and coaching on:

Telephone Skills – Inbound and Outbound Conversations

Online Skills – Email and Live Chat Conversations

Showroom Skills – Face to Face Conversations

Digital Skills – Online Conversations To Purchase

EV Skills – EV Conversations To Purchase

Video Skills – Sending Professional Videos

Today’s consumer wants to be in control. Balancing your communication skills to match those of your customer is key to unlocking and creating a strong long term relationship. Treating customers fairly is only a small part of the sales process.

The language, tone of voice, and rapport between an advisor and a client play a crucial role in determining the outcome of a call, chat, or visit, whether it’s about purchasing a vehicle, accessories, or additional products.

These factors directly influence the customer’s decision-making process and can significantly impact the success of the sale. Advisors should aim to use language and tone that is not only clear and professional but also customer-focused, fostering trust and building a positive relationship.

By doing so, advisors can improve the likelihood of a successful outcome and strengthen the business’s reputation with each interaction.

Did you know, that 72% of EV drivers want an EV again!!

Once in EV, they like it. Once acclimatised to the refueling method and the technology, people are convinced.

Currently, 50% of car buyers believe the future is electric. With that in mind, what’s creating the showroom blockage? Salespeople

O.E.M.s, Auto Retail Investors and most Senior Retail Managers know electric is inevitable. Some salespeople are lagging. Why is that? They do not yet have the language

Matec’s IMPRINT EV training delivers confidence, skills, knowledge, and energy that jump-starts salespeople ahead with their EV results.

In concert with many leaders in automotive retail and with a sales interaction data set built over many years, Martec has created techniques that power:

More interest in EV
More consideration of EV
More take-up of EVs and
Enhanced customer experiences and satisfaction

Well since the training I have made 9 appointments so something must be working. I was really struggling before and I feel so much more confident. I think it knocks you when people don’t want to book and others are making more, so positive pants are back on and pulled up passed my belly button! I am just sounding more confident and saying to myself “TODAY IS GOING TO BE A GOOD DAY”. We can do this guys!!!

Laurie Young Loyalty Executive

Extremely useful and informative. Very well well presented. Being kept engaged and involved throughout. Trainer was 5*

Ben Hayward Sales Advisor

Very thorough and informative about alternative methods and outlooks. Really engaging training session with no stone left unturned. The positivity and science behind each method

Hannah Sales Advisor

Had a customer who opened the call stating the catchphrase "show me the money" thinking I was calling from a radio station and he had won thousands of pounds. Although the customer was really disappointed at not winning any money, I made a light hearted joke and managed to book him in for an appointment, sometimes a little joke and some fun with the customer can get you an appointment.

Yilmaz Mahmut Loyalty Executive

Very helpful, refreshing why the sales process is so important as its been over a year since I last attended Martec. Its easy to pick up bad habits.

Tony Okoromadu Sales Advisor

Great personality and willing to answer any questions and queries. Having not been in this industry before, I found the whole experience very worthwhile.

James Forte Sales Advisor

The whole experience was great and knowledgeable. Could not have asked for a better trainer in Neil and Stuart. I hope to regularly keep in contact as it has been amazing.

Hamzah Naseem Sales Advisor

The session was great, with a great bunch of people and the way it is all presented is clear and easy to understand.

Imtiyaz Rahman Sales Advisor

Even though I have been in the trade for a long time, there was still plenty for me to learn

Julian Dessaur Sales

A really positive, energised and valuable training session, got lots from it, and carry my work/note book provided during the training, with me every where. Also lots of positive feedback from my team who have also attended the training. Thank you, and well done for a great job

James O'Neill-Brande Head of Business

Find the right services for your needs

Dealership Academy Training

Automotive Management Training

Automotive Personal Development Programme

Automotive Sales Training

Automotive Service Training

Automotive Telephone Training

Automotive Virtual Training & Coaching

Talk with an Automotive Sales Training specialist

Contact our team today to find out more.

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