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Even if there is nothing in this Martec Europe micro-site that floats your boat today, there will be in the next few weeks - guaranteed - and you would not want to miss out.

As a commercial enterprise, naturally our best stuff may not feature entirely in these pages so it will be well worth you talking with us too - but do help yourself...

We have 5-minute video training clips for you to use in your training meetings. 5 minutes is not really enough to get going but it should be enough to get your day off to a good, positive start.

We have training tips, too, written by some of the motor industries' most experienced sales trainers. You'll get a real lift when you share these around your business.

Many of the images on this micro-site contain downloadable PDF documents which you can print out and share with your staff or customers. Simply double click the image to reveal an invaluable training or selling resource. There are some things you might like to think about when we point them out to you. Read through the thought starters and feel free to give us your feedback - live or offline using our "Live Help" facility.

40% of sales prospects telephone first and nearly all go on to buy.

Fighting Generals

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The first in the series of Martec's Legendary Sales Tips. These are good ideas identified from some of the UK's best salespeople and their managers. Play them at your leisure, share them with our compliments. Customers in yellow ties often do buy cars.

What Did You Say?

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We asked some of the Legendary Salespeople we work with, "What's the best idea you can share with others?" These are some of their replies. This one is about hearing exactly what you need to.. Customers tell you what you need to know in the first few seconds.

Wish to Will

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Get your prospects from saying "wish to buy a car" to "will buy a car". Identify the key leverage words that will ensure they buy.

Change Sales Outcomes

Based on the class of the bleeding obvious, if you know what you want the outcome to be and you know the event, you should be able to adjust you reaction and get the outcome you want.

Typically we find 20% of "dead" sales enquiries are far from dead. Ray Harkin - Martec Europe

Orr's Law

Imagine thinking the very next customer is totally out to buy a car, no doubt, absolutely nailed on. Click on the image to read the full tip.

In every one of us there are two people - Dr Leonard Orr

Click here for Archived Martec Europe Tips

Being Tied Up

Ever thought how to influence customers into buying? This can be done by channelling listeners' thoughts into predictable answers. This is a way of knowing how to get what you want with the other person thinking they made an independent choice. Click on the image to read the full tip.

Tied Up: Are you tied up? This thought illustrates how sales techniques have to evolve to remain relevant.

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On 9th February, 2009 Martec CEO Neil Pursell was quoted in AM Onlines Buy a Car Campaign. Here is the link to the article and attached is the article itself. - Marketing spend increases, competition gets ever fiercer and motor business owners rightly expect their sales teams to maximise every opportunity.

There are more than enough prospects out there for you to hit your targets. Don't wait for them to find you.

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Martec's Managing Director Neil Pursell gives his views on the value of keeping relationships.

If you only ring to sell a car they will see right through you.

Click here for Archived Martec Europe Press Releases

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Today's Autowired reports New Car Sales going down 24% on last year. Fancy that. Looking at our TelephoneSuccess™ for the same period we have to report a different story...

Pick up that phone!! Someone wants to buy!!

Chesty Puller

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Apparently, in the midst of a particularly intense battle and when confronted with seemingly insurmountable odds, Lieutenant General Lewis B. "Chesty" Puller is reported to have reframed what looked like an impossible situation. We're surrounded. That simplifies the problem - Lieutenant General Lewis B. "Chesty" Puller

Don't Panic!

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Every salesperson encounters objections. Some might say a salesperson hasn't been effective until a prospect says no! An objection is a clear sign the prospect is interested.

What are Bad Habits?

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Actions that occur everyday are habits. Good or bad, it is these habits that shape the success of our day. Challenge us to beat your expectations.

The Red Flag Health Check

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For Sales Managers and Sales People Well run and well managed car dealerships nearly always score well on this health check. Essentially it is made up of 6 P's. That's Product, Price, Presentation, Process, People and Preparation. Evaluate yourself or get an independent view and keep yourself the right side of the business. Martec Europe - Over 40 years providing highly-targeted consultancy services to the motor industry

Are Demonstrations Important?

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For Sales Managers The best chance your sales team has to sell a car is when the customer is with them. The more excited the customer gets, the more chance the sales person has! Demonstrating your product, getting the customer to touch, feel, smell and experience it ia the most effective way to do it. If you would like help with how to use this with your sales team feel free to contact us. We get better than our competition or we sell fewer cars. Simple. Click here for Archived Martec Europe Useful Documents

Prospecting Checklist

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For Sales Managers and Sales People Challenge us to beat your expectations.