I am borrowing some words, writing this piece, from the very first book David ever lent me. “The way of the peaceful warrior” … Dan Millman

“It all began at 7.20 am, when I first stumbled upon Socrates in an all night gas station”. Not quite a gas station but for the last 7 years David has been at his desk before 7.30am everyday and has helped steer Martec’s future on a better course.

Cycling! Apparently after his time with us working closely with the Motor Industry, he is planning to spend much of his time over the next few years on his bicycle… in France too!

In line with Martec’s recent success in securing contracts with French Manufacturers, David’s main cycling ambition lies in France. Not the Tour de France but still based near all the wine.

It is not just Julia, who takes over from David that has benefited from his training mind. We all have, and we will be sending him off to his well earned retirement with a loud cheer and a host of best wishes.

Neil

It has been reported recently that Dealers in the Motor Industry are losing out on web business for failing to include features like Live Chat on their websites.
GForces has reported, “websites that offer visitors the chance to converse in real-time generate four times as many leads largely because of the speed with which questions are answered. Any delay or unanswered questions about a car, part, accessory or service booking will lead to people clicking away from your site faster than you might think.”

A good example of this, was for one of our new projects recently. Martec were asked to send sales enquiries via email, and measure how long it took for the dealership to make contact. For one enquiry, it took 4 days!

Martec’s Live Chat function isn’t there to necessary sell; it’s there for anyone, more importantly our customers, who have a query and want to talk to us straight away.

Why not try it out!

Felicity

In the few days since the team met Martec’s training, their appointment success has trebled and the feedback was great.

By majority agreement, the most powerful part of the course was THE CONVINCER.

This is a little strategy we developed to help you get your own way. Not in a bad way mind.

Sometimes customers get stuck. They are trying to buy something and for what ever reason they just can’t quite make their minds up. They are stuck. Now the convincer helps them get moving again and mostly in the direction that is best for everyone.

If you’re interested in finding out more about this sales strategy, drop us a line.

Felicity

Name: Patrick White

Position: Martec Training Consultant

What was your first job? Car Valeter at a local VW/Audi/Porsche dealer, progressed to service reception and then to Aftersales Manager.

How did you get to where you are today? Self belief, if you want to improve and get on in life you must find out what your goal is and have a tenacious approach to achieving it.

What was your first car? Morris Marina van, bought for £50. You could see the road through the passenger floor and the best part was, it had “Follow the Messiah” painted on the side (which I left on for effect). I got some strange looks at the McDonalds drive through I can tell you!!!

What are you looking forward to most working at Martec? Working with a professional team that takes great pride in their approach and delivery of world class training and coaching processes.

What are you working on at the moment? I am starting to build up my client base for future training and coaching.

What do you drive now? Audi A6 20.TDI

Favourite car of all time? Mercedes-Benz CLK DTM AMG (fantastic) must be in black with carbon fibre interior.

Interests and activities: Devoted Dad and Husband. Any motor sport, reading and some relaxation fluid at the weekends.

Quote of the Day: “A business absolutely devoted to service will have only one worry about profits. They will be embarrassingly large.”
Henry Ford.

Co founder of NLP, Richard Bandler is working on our top team, ensuring the sales training Martec are now creating, delivering and implementing is plainly top class.

There’s no coincidence that world beating trainers like Fabio Capello and Dr Bandler take people away from home, and away from the hurly burly, to install quality skills. Lessons just stick better when they are fresh.

How do you experience the results of Martec’s internal boot camp?

Arrange a meeting… you’ll recognise in an instant, things are different!

Felicity

Dave Anderson wrote the other day, people miss their objectives because they don’t embrace the power of NOW.
Rather than act, they plod slowly along only to speed up when time runs out and a sudden sense of urgency kicks in.

Steer clear of avoiding tasks and follow some of these ideas:

1. There is no power in later. The power is in NOW
2. Consistent now’s bring change and results
3. Repeated right decisions compound success
4. Don’t wait until you know exactly what to do, start something
5. Life rewards wrong action over inaction
6. Don’t wait to regret the thing you didn’t do

Felicity

Apart from delivering world class sales training to the Motor Industry, Martec Europe Limited has a Customer Contact Centre dedicated to creating extra sales.
ShowroomScout™ talk and listen to thousands of prospective buyers and use positive language and their communication skills to create a positive outcome. It’s this discourse that makes ShowroomScout™ so effective!

Allow me to explain… you know how to talk about football right? Throw in the odd “game of two halves”, and you can hold your own in any bar room back and forth, that’s discourse. It’s the set of tools we learn, that allow us to operate within certain areas of a conversation. It’s this discourse ShowroomScout™ use to load prospects with positive language, and by influencing their thoughts, this is what happened with those four customers in March. It’s very hard for an unhappy customer to remain unhappy with a stream of positive language coming at them. Who knows, perhaps this was all they needed to turn their ‘maybe’ second thoughts into ‘definitely’ third thoughts and a purchase.

Mike

Click here to read our TelephoneSuccess™ Press Release

Along with the new look, Martec has developed its hugely successful TelephoneSuccess™ programme which now has four very well tailored options. These range from “TelephoneSuccess™ Direct” which simply e-mails the recorded calls to your Sales Managers, so they can listen to them moments later, right through to “TelephoneSuccess™ Max” which provides a whole host of reporting functions, including; the ability to compare your dealership with hundreds of other businesses; hundreds of thousands of enquiries from across the country and from nearly the full alphabet of brands; and specialised training from champion trainers.  TelephoneSuccess™ can also cover both inbound enquiries and outbound prospecting.

Click here for more information about the new features.

Speaking to some of Martec’s customers, the new look website has been well received.

“Really good information as well as being simple and easy to use. The Call Traffic Analysis is very clever and useful.” Richard Staunton, Basingstoke Audi

“The Call Summary feature is brilliant! The Comparison report is also very useful, it’s good to know how we are doing compared to other dealerships in the region.” Derek Owen, Tetbury Audi

Click here to check out more information about the different programmes we offer.